Thursday, January 30, 2014

A Real Local Florist is Your Best Value!


Consumers are relying on the internet for shopping more every day. Chappell's Florist has had an e-commerce site since 1998 and today it represents a significant part of our business. Unfortunately as e-commerce has grown in the floral industry it has breed what the industry refers to as deceptive order gatherer's. These deceptive order gatherer's advertise on the various search engines but they may use my business name and when you click on the ad you go to their website. Or they may have the ad say Burlington Florist Locally Owned yet they may actually be in Michigan! These order gatherer's will take your order and charge you a $15.00 to $20.00 service charge which they keep and it adds no value to the product you are buying. They will take this order and send it thru one of the floral wire services but only 73% of the order value is actually paid to the florist who fills the order. The wire service keeps 7% and they gave the deceptive order gatherer 20% for commission.

So how can you the consumer be sure that you are not being over charged and that you are dealing with a Real Local Florist?  Chappell's Florist is a proud member of www.reallocalflorist.com . We are a group of real local florist who have united to develop a national web site that allows you to find a real florist in the city or town that you are sending flowers to. To be a member of this group the florist must prominently display their real business name, address and phone number on their homepage of their website. They must have a store front were they design the arrangement themselves and deliver the product to the recipient. They must also  offer a 100% satisfaction guarantee. And they can't practice deceptive marketing tactics! If by chance our map does not list a florist in the area you want to send to, but you find a florist listed on the internet call them to place your order, ask them for directions to their store or what type of flowers they have in their cooler that day. If they can not answer these questions than they are not a local florist!

Chappell's Florist was established in 1966 and has proudly delivered fresh floral arrangements and fruit & gourmet baskets  to South Burlington, Burlington, Winooski, Colchester, Williston and Shelburne Vermont daily. We also deliver daily to UVM, Champlain College, St Michaels College, Fletcher Allen Medical Center, Ready Funeral Home, Coburn & Palmer Funeral Home, Boucher & Pritchard Funeral Home and Elmwood-Meunier Funeral Home.

Tuesday, January 28, 2014

Chappell's Wedding Designs

 
Chappell's wedding designs focuses on one goal; creating eternal memories with exquisite wedding flowers for our clients. Planning and designing flowers is our passion. We care about our clients. We understand that your wedding flowers should reflect your personal style and love. We'll assist you to help capture your inspiration for your wedding and meet your budget.

Renowned for creative events and innovative, organic floral designs, Chappell's brings to life your dreams for one stunning day. We have designed weddings at the following venues: Burlington Country Club Davis Center at UVM, Echo Lake Aquarium, Northern Lights Cruises, Shelburne Farms, Spirit of Ethan Allen, Basin Harbor Club, Double Tree Hotel, Hilton Hotel, Sheraton Hotel and Conference Center, Stowe Mountain Resort and Top Notch Resort, The Round Church in Richmond, The Old Brick Church in Williston and St.John Vianney Church just to name a few!

Monday, January 27, 2014

Valentine's Day is Coming!

 

 
Valentine's Day is just a couple of weeks away! But the staff here at Chappell's Florist has been preparing for Valentine's Day since January 2nd. We had to place our order for roses early in January followed by placing orders for other high demand flowers so that we will have enough product to meet consumer demand. We than have to hire extra floral designers and sales people many of which have helped us for several years at the holidays. And lastly we have to higher approximately 20 extra delivery drivers so that we can handle all the deliveries into Burlington VT and the surrounding area.
 
We are often asked why are roses so expensive at Valentine's Day? It all starts with the growers for them to have enough product for the demand on February 14th, they have to pinch back a crop in late December in order to force enough blooms to meet that demand. So they increase their price to make up for the crop that was lost in December. The wholesaler now has to buy the roses at a much high cost from the grower before adding their mark up on and thus the florist is paying substantially more for their product prior to mark up. Although red roses are in high demand many consumers chose to send floral arrangements that are filled with other holiday colored flowers and are less expensive. Whatever your needs Chappell's Florist will be glad to assist you and expressing your sentiments. Shop 24/7 at www.chappellsflorist.com or call us at 802-658-4733
 
We will be delivering to: Burlington, South Burlington, Winooski, Colchester, Essex Jct.,Williston and Shelburne VT as well as UVM, Champlain Colleges and Fletcher Allen Medical Center on Valentine's Day.